The Times
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It’s Time for EU Beef: Strengthening Ties with the Philippines through a Successful 2025 and a Promising 2026

The European promotional campaign "It’s Time for EU Beef" has consolidated its presence in the Philippine market throughout 2025 and has kicked off 2026 with renewed momentum. Through trade missions, international exhibitions, exclusive showrooms, and high-level seminars, the campaign continues to position European beef from Spain as a premium product among Filipino importers, distributors, and foodservice professionals

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