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TUMI Unveils The Next Generation Of The Tumi Alpha Collection With Campaigns Starring Lando Norris And Wei Daxun

Global Brand Ambassador Lando Norris and Asia-Pacific Brand Ambassador Wei Daxun gear up to launch the latest evolution of TUMI Alpha.

HONG KONG SAR - Media OutReach Newswire - 28 January 2026 - Today, international travel, lifestyle, and accessories brand TUMI unveils the next generation of the Alpha collection, brought to life through individual campaigns starring Formula 1 World Champion and Global Brand Ambassador Lando Norris, and Asia-Pacific Brand Ambassador and actor Wei Daxun.

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