Xtep Expands Overseas: Deep Restructuring of Malaysian Channels Marks Entry into Intensive Global Strategy Phase
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 14 January 2026 - Running shoes brand Xtep has announced that it will form a joint venture with Bonia, a distributor with over 50 years of market expertise in Malaysia, to jointly develop the Malaysian market.