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Cooling Heated Heads in Gaming by Turning Anger to Laughter

Sprite Cools Heated Heads in Gaming By Turning Anger to Laughter

KUALA LUMPUR, MALAYSIA - Media OutReach - 17 November 2023 - In a world that is incessantly tense, Sprite Malaysia's "Stay Cool Je" social campaign creatively turned heated moments into laughter, creating ripples amongst Gen Zs and the local gaming community.

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