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New Study Reveals Optimism for the Future of Digital Marketing Among North Asian CMOs

Long-term Planning and Profound Data Strategy are Critical to Long-term Success

HONG KONG SAR - Media OutReach - 22 November 2022 - Chief Marketing Officers (CMOs) in North Asia are reportedly embracing new platforms and approaches and shaping the global future of digital marketing, a new survey-based research study revealed by global advertising technology leader The Trade Desk (Nasdaq: TTD) and conducted by research firm Kantar.

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