The Times
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Colgate is combating Smile Shame in Australia where only 85 per cent of Australians feel like they have the freedom to smile whenever they like – the lowest proportion in Asia-Pacific

On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles

SYDNEY, AUSTRALIA - Media OutReach - 6 October 2023 - This World Smile Day®, global personal and home care brand Colgate-Palmolive ("Colgate") is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign.

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  5. Colgate is combating Smile Shame to address concerns of 94 per cent of people in Asia-Pacific who wish they could smile freely
  6. Colgate is combating Smile Shame to address concerns of 97 percent of Taiwanese who wish they could smile freely
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