Business Marketing

Beulah and Four Seasons Hotels and Resorts Announce New Hotel in Melbourne

Beulah and Four Seasons Hotels and Resorts Announce New Hotel in Melbourne, Australia

Taking luxury to new heights as part of the STH BNK By Beulah development, the Hotel will be located in what is set to be the world’s tallest vertical garden

Award-winning Melbourne property developer, Beulah, today announces that Four Seasons Hotels and Resorts, a global leader in luxury hospitality, has been chosen to manage the hotel within its new AUD $2.7 billion development, STH BNK By Beulah.

Four Seasons Hotel Melbourne will include 210 rooms, crowning the western tower of STH BNK By Beulah, and will see guests arrive via a Sky Lobby situated on the 63rd floor, boasting panoramic views over Melbourne’s city skyline, beachfront and Royal Botanical Gardens.

The Hotel will also offer a world-class integrated health and wellness experience, a sprawling rooftop restaurant and bar and multiple event spaces, creating an ultra-luxurious urban resort in the sky.
An iconic global luxury brand, Four Seasons opened its first hotel in 1961 and has since been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 122 hotels and resorts, and 48 residential properties in major city centres and resort destinations in 47 countries, the Melbourne hotel will play a pivotal role for the brand’s presence in Australia.

Four Seasons holds the greatest number of Forbes Travel Guide Five-Stars ever awarded to a single brand, with 46 properties, 13 spas and two restaurants holding this distinction as of 2021. Four Seasons also has some of the most highly awarded restaurants in the world with 20 restaurants currently holding 27 Michelin Stars.

Beulah Executive Director Adelene Teh said Four Seasons was the perfect partner for STH BNK By Beulah and will offer an unmatched hospitality experience, while remaining uniquely Melbourne.
“As STH BNK by Beulah continues to push the boundaries of what’s possible in the luxury, lifestyle and sustainability spaces, Four Seasons aligned perfectly to our ethos and vision, offering unparalleled experiences, a bold commitment to innovation, and fantastic sustainability initiatives across its hotels and resorts.

“Four Seasons will provide an uber-luxurious lifestyle offering to Melbourne’s residents and visitors alike, one that fuses wellness, sustainability, art and culture, and innovation, providing guests with everything they need within the one destination.

“It will also pay homage to Victoria’s Garden State title, tying in with STH BNK and Beulah’s commitment to biophilic design and will be further strengthened via a health and wellness theme. All of these elements will culminate to create an urban resort in the sky.”

Bart Carnahan, President, Global Business Development and Portfolio Management, Four Seasons Hotels and Resorts said, “We are incredibly proud to partner with Beulah and to be a part of the leading-edge STH BNK By Beulah development. This project will set a new standard for luxury in Melbourne, offering guests an exceptional Four Seasons experience set within an environment that will be unmatched in this market.”

“At Four Seasons, we look for opportunities where we can be part of innovative new projects, with partners who share our vision for excellence – Four Seasons Hotel Melbourne is no exception, and we look forward to welcoming guests through our doors in the years ahead,” he said.

On track to become Australia’s tallest tower, STH BNK By Beulah is also set to become the tallest vertical garden in the world, setting a precedent for future skyscrapers to incorporate the natural environment. The vertical garden will reach a total of 5.5 kilometres, the length of Melbourne’s famed The Tan running track nearly 1.5 times over.

Beyond the verdant exterior, STH BNK By Beulah will offer a multitude of green spaces for residents and guests to enjoy, encouraging interactional education. Envisioned as a vertical mini-metropolis, STH BNK By Beulah will comprise four distinct collections of private residences, public and green spaces, a rooftop sky garden, 3,000 seat auditorium, commercial offices, childcare centre, a health and wellness precinct, arts and culture spaces and programs, as well as world-class experiential retail, all within two twisting terraced forms.

Construction is forecast to commence late 2022 and will take approximately 5 years to complete.

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